Bayern Munich and Adidas CEOs Talk Kits and Address Design Controversy
- Partnership: The chief executives of Bayern Munich and Adidas have highlighted the 60-year relationship between the club and the sportswear brand as important to both parties.
- Kit Design Philosophy: There is a constant balancing act between honoring tradition and introducing modern, innovative materials that will further drive shirt sales.
- Market Dynamics: Controversial kit designs often lead to high sales, as young fans seek attention-grabbing items, and Bayern’s next kit will be very traditional.
Bayern Munich CEO Jan-Christian Dreesen and Adidas CEO Björn Gulden gave a clear insight into the club’s frequently discussed kit design philosophy at the sports business event SPOBIS, while at the same time announcing a clear return to traditional values for the coming season. Many thanks to FCB Inside for covering the topic well.
Bayern Munich Pledge To Return To Classic Designs After Adidas CEO And Chief Addresses Kit Controversy
Dreesen emphasized the deep historical connection between Bayern and Adidas, saying that the 60-year relationship is important for both sides, and that he cannot imagine a Bayern shirt without the three stripes. He pointed out that the jersey represents his identity, his country, his success and respect.
However, Dreesen also spoke openly about the conflict that exists in every new kit release, explaining that from a designer’s point of view, innovation is needed every year, especially when more jerseys are produced each season. The main challenge, he noted, is to find a balance between the culture of honor – what fans see as identity-defining things like the old red color scheme) – and introducing a new modern touch. He didn’t shy away from the reality of commerce, saying plainly that “we also want to sell shirts,” and that producing the same stuff year after year wouldn’t work for Adidas or Bayern.
Bayern München 26-27 Home Kit
I Adidas Bayern Munich 26-27 home football shirt it retains the club’s red base with slightly darker pinstripes running down the shirt. This effect adds depth and texture without straying from Bayern’s immediately recognizable identity.
Bayern München 26-27 Home Kit Leaked
The Bayern 27-28 home kit will have an unexpected splash of color
Adidas CEO Gulden went further by revealing the opposite market dynamics: when the kit receives criticism, especially the second or third jersey, it tends to sell better. He cited Germany’s pink Euro 2024 kit as an example, calling it a “disaster” that they had to redesign “a hundred times” due to high demand. Gulden explained that while die-hard fans may initially reject bold new designs, the fan community actively seeks out these eye-catching pieces, making attention an important market commodity.
Dreesen also highlighted a shift in consumer behavior, noting that younger fans are looking for new colors and eye-catching designs, viewing kits not just as fan clothing but as fashion statements. This number of people look at clothes differently than previous generations, requiring the club and the supplier to change their strategies accordingly.
Despite the willingness to experiment, Gulden convinced traditionalists with a simple design formula: “You need two classics and one dangerous.” Most importantly, he confirmed that “next year Bayern will be very classic” – we already know the final style of the kit, and he is absolutely right.
See all Bayern München kits in the Football Kit Archive
Bayern 2026-2027 Home, Away, Third and Fourth Kits
I Bayern Munich home kit 2026-27 stays true to the club’s traditions with the iconic red classic design that has defined the Bavarian giants for decades. Although precise details are hard to see in the pixelated leaks, the kit maintains Bayern’s reputation for clean, timeless home designs.
Bayern München 26-27 Home, Away, Third, Fourth & Oktoberfest Kits Leaked
Footy Headlines also already know that the Bayern 27-28 home kit will be tested again, in an unexpected tone.
